The Bodda Getta

Not Bryan but I do have an opinion on this. I believe in normal conditions there are several factors in no particular order:
1) The university and its culture
2) The athletic record of the university and perceived opportunities for play
3) Relationships with the coaching staff
4) relationships with other players including fellow commits

In the current Auburn class I believe #3 grew to an unhealthy level with promises made that could have not been backed up even if the coaching staff was not changing.

I'd say its location and relationship with coaches. Recruits predominately attend a school close to home and the No. 1 reason most say they choose a school is their relationship with a coach or coaches.