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From basketball courts to performance gear, college programs are running out of branding opportunities. [We've] come to a point where schools are now unveiling individual parts of the uniform such as facemasks and cleats trying to catch the eye of that five-star player or sell more merchandise in the team store. Texas A&M released a look at its new cleats for the 2013 season, and it seems it won't be long before some SEC foe counters with a snazzy new wristband or maybe a sock. The Aggies new footwear includes their [Gig 'em] slogan that, FYI, actually has roots in frog hunting of all things. Apparently, it's not enough to have a school's emblem or nickname on the side of helmets, parts of jerseys, coaches' shirts, hats and coats, at midfield and in the end zones.
From the blog Dr. Saturday: College programs are constantly trying to keep up with the Joneses when it comes to the latest uniform styles and tweaks. You never know what might help land the next big recruit. But in an age when Oregon changes uniforms … Continue reading →
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Kids like this stuff, but it's really getting ridiculous
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