You might have not heard of Jack Dorsey. He's not a coach or an administrator or involved in athletics in any way, but he's had an impact that no one on sports could have imagined just a few years ago.
Senior Editor Phillip Marshall
Dorsey, you see, is the software engineer who invented Twitter in 2006. It has made him wealthy. He is said to be worth upward of $600 million.
Of all the changes that have come with the age of the Internet, Twitter might be the most fascinating.
At 140 characters a pop, anyone can express his or her opinion to millions in a matter of seconds. Many national sports writers have become obsessed with it. Politicians use it to spread their messages. That's not all that surprising, considering the potential audience of millions. Athletes, from high school recruits to superstar professionals, have taken to it in droves.
The problem is not all of them use it wisely.
Much like they do on other social media platforms, young athletes often act is if they are conversing with friends. They say things and use language they would never say or use in a public setting. It has cost young athletes scholarship offers, gotten college players suspended or even dismissed and in general wreaked havoc.
Millions of fans and media people follow every word athletes, young and old, "tweet" and try to interpret the meaning.
To say it's a headache for coaches, particularly college football and basketball coaches, would be an understatement. Some players are mature enough to handle Twitter accounts carefully. Some aren't and end up causing themselves all kinds of difficulty.
It's all part of the information age in which we live, one in which secrets are increasingly difficult to keep. For coaches obsessed with control, it's a big problem. Other than barring players from tweeting - something most see as unrealistic - and trying to educate young athletes on using good judgment, there's not a lot they can do about but hold their breaths and hope.